The five golden assumptions of Christmas 2015

Christmas is not just the time of year when we share gifts, don festive jumpers and enjoy listening to the festive hits that will never age. Christmas also represents a time of the year where the majority of us are driven by a common need, and our collective shifts in behaviour therefore become ever more…

The theory behind the approach

Sometimes our ability to generate new ideas is simply inhibited by the way we are constructed. We’re hardwired to recognize patterns. And like any strength within a system, the system will rely on it. The human brain uses patterns, structures or routines – cognitive scientists call these mental models – to make us more effective…